Social Media Management
A social media marketing strategy is key to everything you plan to do and hope to achieve on social media. It will guide your actions and let you know whether we are succeeding or failing. Every post, reply, like and comment should serve a purpose.
The more specific the strategy is, the more effective the execution will be. We will keep it concise.
Vanity metrics such as retweets and likes are easy to track, but it’s hard to prove their real value. Instead, we will focus on targets such as leads generated, web referrals, and conversion rate. You will want to track different goals for different channels, or even different uses of each channel. For example, with its paid social campaigns, but measures actual purchases and engagement.
Do you want to keep your customers coming back time after time? We have extensive experience in designing customer loyalty programs that are proven to work. These programs are already driving profitability to the hospitality and gastronomy sectors. Through these loyalty programs, we obtain precise customer information which we use to assist you in understanding your customer requirements.
Surveys and Database Management Systems
Through our database management systems, we can help you with your customer surveys and as such gain a deeper insight into your customer wants and likes. This information is then used to optimise your business processes to retain your customers.
Using our project management skills, we will help you organise your events from start to finish. We will work with you bring the event to life by setting goals, creating unique marketing plans and establishing budgetary control. We continue to work with you post your event to help you understand and evaluate the process from A to Z.